集团介绍 

GROUP INTRODUCTION

   凯宇星辉集团成立于2018年，以 “成为健康食材的倡导者” 为愿景，逐步构建起集海外牧场、食品加工、国际国内贸易、仓储物流、供应链金融服务、品牌运营于一体的贯通“采、产、销”的全产业链生态体系。通过精准的市场布局和高效的供应链管理，迅速成长为行业标杆，年营业额突破15亿元。

   面向未来，集团将以 “全球化资源配置 + 本土化价值深耕” 双轮驱动，将发展战略融入全球产业链重构与国内消费升级的时代浪潮中。一方面，凭借敏锐的国际视野，深入全球优质牛羊肉产区，引入安全、营养的食材资源；另一方面，精准把握本土市场需求，通过创新产品与精细运营，为消费者呈上高品质、多样化的健康食材。同时，集团积极拓展产业边界，致力于打造客户价值共生体与企业可持续发展平台，实现多方共赢。

Founded in 2018 with the vision of "Be A Healthy Food Advocate", Kaiyu Xinghui Group has developed an integrated, end-to-end industrial chain ecosystem encompassing overseas ranching, food processing, international/domestic trade, warehousing & logistics, supply chain finance, and brand operations — seamlessly connecting sourcing, production and distribution. Through precise market positioning and high-efficiency supply chain management, we have rapidly emerged as an industry benchmark with annual revenue exceeding RMB 1.5 billion.
Future-oriented Strategy: Dual Engines Of Growth
Guided by the principle of "Global Resource Allocation + Localized Value Creation", we align our development with two transformative trends: global supply chain restructuring and China’s consumption upgrade.

源头直采

DIRECT PROCURMENT

   依托 “三大产区、十大主国、百家头部供应商” 直采网络，集团年进口牛羊肉超 8 万吨，在澳洲羔羊肉、巴西牛肉等品类形成国际议价权优势，成为全球食材流通体系的重要“稳定器”。2025 年,集团开创 “源采 + 合作” 模式，与岳阳观盛国资平台深度绑定，开创 “政府引导、市场运作、多方协同” 的供应链安全新范式，从源头筑牢食材供应的 “安全堤坝”。

Leveraging our direct procurement network spanning "three core production zones, ten key countries, and 100+ tier-one suppliers", the Group imports over 80,000 metric tons of beef and lamb annually. We have established international pricing power advantages in categories like Australian lamb and Brazilian beef, positioning ourselves as a crucial "stabilizer" in global food distribution systems.
In 2025, the Group pioneered the "Direct Sourcing + Strategic Partnership" model through deep collaboration with Yueyang Guansheng State Capital Platform. This innovative "government-guided, market-operated, multi-stakeholder synergized" approach establishes a new paradigm for supply chain security, constructing an impregnable "safety dam" for ingredient sourcing from origin.

生产加工

PROCESSING&PRODUCTION

        集团生产基地已获得ISO22000、ISO9001及HACCP三大国际认证，建立了从原料粗加工到成品精加工的全程品控体系，通过技术创新实现"从牧场到餐桌"的全链条品质保障。以“用心打造每一款健康好肉”为使命，研发团队专注“健康、便捷、场景化”产品创新，成功推动"吉小栏"、"肉大厨"等自主品牌完成从食材供应商到家庭餐桌解决方案服务商的战略转型。
The Group's production base has obtained triple international certifications (ISO 22000, ISO 9001, and HACCP), establishing a comprehensive quality control system spanning from primary raw material processing to finished product refinement. Through technological innovation, we deliver full-chain quality assurance from "pasture to plate."
Guided by our mission to "meticulously craft every piece of wholesome meat," the R&D team focuses on "health-focused, convenience-driven, and scenario-based" product innovation. This commitment has successfully propelled in-house brands like "Ji Xiaolan" and "Meat Chef" to achieve strategic transformation—from ingredient suppliers to integrated household dining solution providers.

系列产品

BRAND PRODUCTS

仓储物流

WAREHOUSE AND LOGISTICS

        仓储布局：以10,000m³自有高标准冷库为核心枢纽，通过智能云仓系统整合周边卫星仓与外协冷库资源，构建起年吞吐量达10万吨的“全国枢纽仓+区域前置仓”一体化冷链仓储网络。当前重点推进的智能化云仓升级项目，将依托物联网与大数据技术构建覆盖全国的供应链数字中台，打造集智能温控、动态调配、全程追溯于一体的现代冷链基础设施，为构建数字化流通体系提供核心支撑平台。
Warehouse Layout: Centered around a 10,000m³ self-owned high-standard cold storage facility as the core hub, the intelligent cloud warehouse system integrates resources from peripheral satellite warehouses and third-party cold storage partners, forming an integrated cold chain warehousing network with an annual throughput of 100,000 tons—structured as a "National Hub Warehouse + Regional Forward Warehouses" model.
The ongoing smart cloud warehouse upgrade initiative leverages IoT and big data technologies to establish a nationwide supply chain digital platform. This advanced infrastructure integrates intelligent temperature control, dynamic allocation, and end-to-end traceability, serving as the foundational support for building a fully digital distribution system.

全渠道销售/ 线下

OMNI-CHANNEL/COMMERCIAL TRADE

        集团总部坐落于大连，以此为战略核心构建了辐射全国的线下销售体系。通过科学布局各区域枢纽城市的核心办事处与前置仓，集团实现了高效服务覆盖与快速响应能力，持续为客户提供便捷、专业的本地化支持。在产业集散核心区设立办事处，前置仓网全国布局，2小时极速响应。构建起以点带面、联动协同的业务格局，进一步强化了全国市场的深度渗透与精细化运营。

        其中，郑州办事处辐射华中、联动华北华东，广州办事处深耕粤港澳大湾区高端市场，成都办事处服务西南餐饮产业集群。通过智能前置仓布局，配合跨区域动态补货机制，精准匹配中国餐饮业区域化、快周转的采购需求，并在民生保障和稳定市场中发挥关键作用。

Headquartered in Dalian, the Group has established a nationwide offline sales network with this strategic core as the focal point. Through a scientifically optimized layout of regional hub offices and forward warehouses, the Group achieves efficient service coverage and rapid response capabilities, consistently delivering convenient and professional localized support to customers.
Currently, the Group operates three major regional offices (Zhengzhou, Guangzhou, and Chengdu) and has deployed multiple forward warehouses in key cities including Shenyang, Taiyuan, Zhengzhou, Suzhou, Hangzhou, and Guangzhou, forming a hub-and-spoke, interconnected business framework. This structure enhances nationwide market penetration and precision operations.
Zhengzhou Office: Covers central china while facilitating synergy between north and east China.
Guangzhou Office: Focuses on the high-end market of the greater bay area (GBA).
Chengdu Office: Serves the southwest food service industry cluster.
By deploying smart forward warehouses, the Group has established a "2-hour economic circle", supported by a cross-regional dynamic replenishment mechanism. This system precisely aligns with the regionalized, fast-turnover procurement needs of China’s food service industry while playing a critical role in ensuring public supply stability and market resilience.

全渠道销售/ 线上

OMNI-CHANNEL/ONLINE TRADE

线上破圈：新零售 “全域增长”

        肉大厨食品科技构建“直播电商+社区团购+平台直营”三维增长引擎，实现年销售额破亿的里程碑式发展。通过入驻东方甄选等头部平台打造多个爆款单品，依托自建直播基地与智能云仓体系达成日均2万+订单的履约能力。以大数据驱动产品创新，完成从渠道参与者到线上肉类消费标准制定者的战略跃迁，持续引领数字经济时代的新消费生态。

ONLINE BREAKTHROUGH:  

Omni-channel growth in new retail

MEAT CHEF FOOD TECHNOLOGY (DALIAN) CO., LTD. has established a "live-streaming e-commerce + community group buying + platform direct sales" tri-engine growth model, achieving a milestone of annual sales exceeding 100 million RMB. By partnering with top-tier platforms such as Dongfang Zhenxuan (Oriental Selection), the company has developed multiple best-selling products, while its self-built live-streaming base and intelligent cloud warehouse system enable a daily fulfillment capacity of 20,000+ orders.

Powered by big data-driven product innovation, the company has completed a strategic evolution—from being a channel participant to becoming a standard-setter for online meat consumption. This transformation reinforces its leadership in shaping the new consumer ecosystem of the digital economy era.


全渠道销售/ OMO模式

OMNI-CHANNEL/ONLINE-MERGE-OFFLINE

OMO INNOVATION:
Redefining "immersive retail" experience

Through our joint venture with Zou Liguo, we've integrated over 1,200 physical stores nationwide to build a truly synergistic OMO (Online-Merge-Offline) ecosystem. This pioneering model achieves seamless convergence of digital and physical retail, with fully synchronized data, shopping scenarios and supply chain operations.

Powered by holistic digital transformation, we deliver a "Trinity Premium Experience" - combining Superior Quality, Exquisite Taste, and Refined Lifestyle - thereby reinventing the "Consumer-Product-Environment" dynamics in meat retail. This initiative stands as an exemplar of successful digital transformation in traditional retail sectors.


OMO 创新：开启 “沉浸式消费”新体验

        与邹立国合资创立网络科技公司，成功整合全国1200余家线下门店资源，打造“线上线下双向融合，数据、场景、供应链全面打通”的OMO新零售生态。通过全链路数字化改造，为消费者提供“高品质、珍品味、优品格”的“三品”体验，重新定义肉类零售的“人货场”交互逻辑，树立传统零向售数字化转型的行业典范。